URL routing was a capability we first introduced with ASP.NET 3.5 SP1, and which is already used within ASP.NET MVC applications to expose clean, SEO-friendly “web 2.0” URLs.  URL routing lets you configure an application to accept request URLs that do not map to physical files. Instead, you can use routing to define URLs that are semantically meaningful to users and that can help with search-engine optimization (SEO).

For example, the URL for a traditional page that displays product categories might look like below

http://www.mysite.com/products.aspx?category=software

Using the URL routing engine in ASP.NET 4 you can now configure the application to accept the following URL instead to render the same information:

http://www.mysite.com/products/software

With ASP.NET 4.0, URLs like above can now be mapped to both ASP.NET MVC Controller classes, as well as ASP.NET Web Forms based pages.  You can even have a single application that contains both Web Forms and MVC Controllers, and use a single set of routing rules to map URLs between them.

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Response.RedirectPermanent() Method

It is pretty common within web applications to move pages and other content around over time, which can lead to an accumulation of stale links in search engines

In ASP.NET, developers have often handled requests to old URLs by using the Response.Redirect() method to programmatically forward a request to the new URL.  However, what many developers don’t realize is that the Response.Redirect() method issues an HTTP 302 Found (temporary redirect) response, which results in an extra HTTP round trip when users attempt to access the old URLs.  Search engines typically will not follow across multiple redirection hops – which means using a temporary redirect can negatively impact your page ranking.  You can use the SEO Toolkit to identify places within a site where you might have this issue

ASP.NET 4 introduces a new Response.RedirectPermanent(string url) helper method that can be used to perform a redirect using an HTTP 301 (moved permanently) response.  This will cause search engines and other user agents that recognize permanent redirects to store and use the new URL that is associated with the content.  This will enable your content to be indexed and your search engine page ranking to improve

ASP.NET 4 also introduces new Response.RedirectToRoute(string routeName) and Response.RedirectToRoutePermanent(string routeName) helper methods that can be used to redirect users using either a temporary or permanent redirect using the URL routing engine.  The code snippets below demonstrate how to issue temporary and permanent redirects to named routes (that take a category parameter) registered with the URL routing system.

You can use the above routes and methods for both ASP.NET Web Forms and ASP.NET MVC based URLs

Summary

ASP.NET 4 includes a bunch of feature improvements that make it easier to build public facing sites that have great SEO.  When combined with the SEO Toolkit, you should be able to use these features to increase user traffic to your site – and hopefully increase the direct or indirect revenue you make from them